Mobile social media is a hot spot at the moment - not only are consumers accessing the web more frequently and reliably via mobile media (particularly via smartphones and iPads), but they are utilizing more mobile features.
Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.
Takeaway: This trend is particularly important when you review the demographics - the majority of the mobile social media market falls within the 25-54 year old demographic, a strong market for many products. It’s also important to remember to make your content easily accessible via mobile browsers; 33% of people forward content through social media, so you’ll want to make sure that you have a mobile website, or at least ensure that important content is mobile-friendly.
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