Digital Prof: Thoughts on Digital Marketing

In which I provide my thoughts on the digital marketing field; from upcoming strategic and tactical opportunities to identifying challenges and limitations of outreach.
Mobile social media is a hot spot at the moment - not only are consumers accessing the web more frequently and reliably via mobile media (particularly via smartphones and iPads), but they are utilizing more mobile features.

Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.

Takeaway: This trend is particularly important when you review the demographics - the majority of the mobile social media market falls within the 25-54 year old demographic, a strong market for many products. It’s also important to remember to make your content easily accessible via mobile browsers; 33% of people forward content through social media, so you’ll want to make sure that you have a mobile website, or at least ensure that important content is mobile-friendly.

Mobile social media is a hot spot at the moment - not only are consumers accessing the web more frequently and reliably via mobile media (particularly via smartphones and iPads), but they are utilizing more mobile features.

Social media is a natural sweet spot for mobile since mobile devices are at the center of how people communicate with their circle of friends, whether by phone, text, email, or, increasingly, accessing social networking sites via a mobile browser.

Takeaway: This trend is particularly important when you review the demographics - the majority of the mobile social media market falls within the 25-54 year old demographic, a strong market for many products. It’s also important to remember to make your content easily accessible via mobile browsers; 33% of people forward content through social media, so you’ll want to make sure that you have a mobile website, or at least ensure that important content is mobile-friendly.

  1. michaelholz reblogged this from digitalprof and added:
    I heard a story about a seasoned digital guy who was interviewing for a huge job. In his interview he said mobile wasn’t...
  2. digitalprof posted this